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Every launch is its own adventure. This time, we set out on a journey with agency and B2B business owners, creating a unique program designed around their specific needs. It all began with one simple question:Â What do they truly need?
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Project Team:
@damakeenkov – Launch Producer
@AdrianxMe – Co-Producer
@gavrikov_andrey – Lead Expert & Speaker
We held a series of strategic sessions with Andrey Gavrikov – an expert with over 20 years of marketing experience. As the founder of the digital agency "Completo" boasting an annual turnover of 150 million rubles and the co-founder of MAED online school, Andrey brings unique expertise in building and scaling businesses.
During these sessions, we took an in-depth look at his management approaches, methodologies, core values, and extensive experience.
We analyzed Andrey's subscribers using built-in surveys and anonymous Google Forms questionnaires, examining demographics, engagement levels, interests, and income brackets.
This approach not only helped us identify key audience groups, but also to pinpoint their most common needs, providing clear hooks to effectively engage them.
Among the 7,000+ subscribers to his Telegram channel and other social media followers — beyond the predominant number of marketers — we identified two primary segments: